We’re in the business of making memories—and while you may think that we just sell dresses, we actually have a very big job. The dresses we sell are symbolic of a special moment that you usually don’t get to do over. When we help you find the perfect dress that means something to us. That means we’ve helped you select something in harmony with that moment, a dress that will help make that moment last forever.

When you think about it, we have a lot on our shoulders—so it’s a good thing we love what we do!